Gunther Hammel is a photographer based in Tacoma, Washington that specializes in real estate and drone photography. As part of Gunther ramping up his services, he hired us to design a new logo and branding materials that would capture the essence of his style: Clean, modern, and humanist.
Considerations for the branding.
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The new logo should be flexible enough to work in multiple environments.
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The branding has to reflect trust and openness, there's beauty in simplicity.
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Brand guidelines that will set the foundation for future brand development.
Samples of branding elements.
![gunther hammel monogram](/files/images/fg/projects/ghammel/ghammel-monogram.jpg)
![gunther hammel logos](/files/images/fg/projects/ghammel/ghammel-horizontal.jpg)
![color palette for gunther hammel](/files/images/fg/projects/ghammel/ghammel-color-palette.jpg)
![iconography for gunther hammel](/files/images/fg/projects/ghammel/ghammel-icons.jpg)
![typography for gunther hammel](/files/images/fg/projects/ghammel/ghammel-type-sample.jpg)
![gunther hammel business card](/files/images/fg/projects/ghammel/ghammel-biz-cards.jpg)
![interior of a kitchen](/files/images/fg/projects/ghammel/ghammel-photo-sample.jpg)
![gunther hammel hoodie](/files/images/fg/projects/ghammel/ghammel-apparel-1.jpg)
![gunther hammel shirt](/files/images/fg/projects/ghammel/ghammel-apparel-2.jpg)