A studio built for concepting and experimentation.
Empac is a space built by Britton Lorentzen to experiment with different product ideas and innovations. Some of them might make the light of day, while others will be learning lessons.
Things built by Empac.
Live products, systems, and works in progress. Each one started from a problem I felt was worth fixing.
GameShuffle
A game night companion for streamers and the people watching
A platform that turns a stream into an interactive game night: chat-driven randomizers, live competitive scoring, tournaments, an OBS overlay, and a token economy the audience plays along with. Built around Mario Kart, with a Pokémon TCG companion.
CascadeDS
The design system that powers everything at Empac
A three-tier design system (primitives, semantic, component) built to work across React, Astro, and Next.js projects. It's the foundation of every product and site at Empac.
Sidecar
The system that runs Empac's operations
A retainer management platform that handles client infrastructure, credentials, and operations. Built for Empac first — potentially a product for other solo operators and small studios later.
Towhub
A towing marketplace that shows the price first
A stranded driver enters where they are and what they're driving, and within seconds sees real quotes from local tow companies at their own published rates. Tow companies get the demand and the dispatch tools to run on it. Built and live, launching with the first Seattle tow companies.
Blabbr
Making social feel social again through event-based matching
A social platform concept built around the idea that meaningful connection happens at events, not in feeds. Exploring trust pools, social lifecycle mechanics, and safety systems as core primitives rather than afterthoughts.
Where else Empac lives.
Templates and tools, ready to use
A catalog of templates, components, and out-of-the-box tools built on CascadeDS — buy what you need, no project required.
Coming soonPhotography and video for your brand
Empac Visual produces photography and video for businesses that need fresh visual content — whether you're short on assets or refreshing your visual identity entirely.
Visit visual.empac.co Work with BrittonDirection, advocacy, custom work
The products are self-serve. If you want someone in your corner — guidance or custom work — that's Britton, at blorentz.com.
Go to blorentz.com