February 2, 2025
Seven innovative features for improving the customer experience on your website.
There are a ton of businesses out there that still treat their website as a static billboard on the side of a freeway. Here a few innovative website features you can try out to dramatically improve how your customers engage with your business.
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January 25, 2025
Six ways to use local SEO to get more customers in your area.
Having an effective strategy for your local SEO can help boost your ranking significantly. From targeting local keywords to working with local influencers, here are six ways you can start improving your local SEO today.
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January 20, 2025
How to start selling online: A beginner’s guide for small businesses.
Over 45% of small businesses still rely on third-party sites to showcase their brand and product offerings. Given some of the nuances with the latest TikTok situation, it's time to start considering how you can take charge of your digital presence with a new website you can call your own.
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January 17, 2025
What happens after TikTok goes away? A guide for small businesses and creators.
TikTok has been a social media sensation for quite a while. Now that the U.S. government is planning to shut it down, businesses and creators are scrambling to figure out where they'll land and whether their followers will migrate over with them to new platforms. Here's what you need to know to handle this situation.
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December 9, 2024
2024 State of Web and Digital for Small Businesses.
Coming into 2025, we reached out to small businesses to get a better understanding of what is and isn’t working for them regarding their website and marketing efforts. Here’s what we uncovered.
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November 10, 2024
Why a brand kit is essential for small businesses.
One of the first things a business will do when starting out is have a logo designed for their business. Once the logo is complete, that’s the full extent of what that business will do with their branding. However, it may be damaging for the business to not have a full brand kit created to go along with the logo.
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October 6, 2024
Websites vs landing pages: How to use each one effectively.
Each one has their strengths and weaknesses, and together they’re a powerful strategy for driving your business online. Let’s take a look at how we can best optimize each one.
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August 12, 2024
Six mistakes business owners make when building a website.
As a business owner, one of the best things is to create a nice website that introduces your business to customers. However, there are a few pitfalls you should look out for when creating your website.
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January 3, 2024
Elevating a modern marketing agency's visual identity through the power of generative AI.
A case study on how Empac developed the visual guidelines and imagery for the redesigned Consiglieri.co website.
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