Coming into 2025, we reached out to small businesses to get a better understanding of what is and isn’t working for them regarding their website and marketing efforts. Here’s what we uncovered.
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One of the first things a business will do when starting out is have a logo designed for their business. Once the logo is complete, that’s the full extent of what that business will do with their branding. However, it may be damaging for the business to not have a full brand kit created to go along with the logo.
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Each one has their strengths and weaknesses, and together they’re a powerful strategy for driving your business online. Let’s take a look at how we can best optimize each one.
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As a business owner, one of the best things is to create a nice website that introduces your business to customers. However, there are a few pitfalls you should look out for when creating your website.
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A case study on how Empac developed the visual guidelines and imagery for the redesigned Consiglieri.co website.
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It’s impossible to not fear for our jobs. However, there’s a lot to AI that can help both Empac and small companies. Here’s how we're proceeding into the wild west of this new technology.
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Some people scream “Bitcoin is king!” Others say “The future of web is [insert Ethereum, Cardano, Solana, or some other platform]!” What I see is a fledgling world that represents a pre-2000s mindset.
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Taking the first step can feel overwhelming. However, there’s a couple things you can do to make the rest of the process easier.
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