Your brand is more than a logo, it's the essence of your business. It tells your story, communicates your values, and builds trust with your customers. We specialize in developing cohesive, memorable branding that transforms businesses from a mom and pop shop into an unforgettable brand in their community.
Before we put pen to paper, it's essential to get a full view into how your business runs, who your ideal customers and target competitors are, and finding the best solution that personalized for you. Here's what you can expect when you work with us.
We start by understanding your business, your audience, and your business objectives. Through collaborative workshops and research, we'll uncover what makes your business unique.
Conduct a brand audit to assess how your current branding is working.
Research competitors to understand what they're doing and identify ways we can make your brand stand out.
Develop customer personas to align your branding with your ideal audience.
With a clear understanding of your company, competitors, and business objectives, we begin designing a brand kit that captures your full visual identity. This is where creativity meets strategy to come up with branding that resonates with your customers.
Logo Design: A distinctive mark that captures your brand's personality.
Typography: Fonts that convey the tone and feel of your brand.
Color Palette: Harmonious colors that evokes the right mood and emotions.
Iconography: Unique icons to enhance visual storytelling.
Consistency is the key to a strong brand. We ensure that your identity is cohesive across every platform and medium including photography, video, social media, and more.
Photography: On-brand product, team, and location photography that tells your brand story.
Video Production: Short promotional videos, customer testimonials, and explainer content.
Content Templates: Pre-designed social media posts, email headers, and ad banners that align with your branding.
Collateral: Business cards, letterhead, presentations, and more for your business.
We'll go over everything that's been designed and developed, make any changes as needed, then deliver everything to you in one package.
Ready-to-use digital and print files for all the assets and content we've produced.
Guidance on integrating your new branding into your business.
Ongoing support for post-launch adjustments or additional needs.
Our company, Consiglieri, hired Empac Design to restructure and redesign our website to add a more professional, modern feel to the content. The Empac team was collaborative in the early design process, efficient with their work and reviews, and delivered a final product at an incredibly high standard. They continued to support us even after the new site launched to ensure our complete satisfaction. We'd highly recommend Empac for design!
Finding Empac and deciding to move forward with their team for my website design and maintenance was the best decision. They built an amazing website and I continuously get great feedback from my colleagues and patients! The referrals have been coming in and that is a testament to what they have built for me. Their team is always available and receptive to updates and changes needed!! If you need a website or need your site updated, Empac is the way to go. No regrets.
Let's set up a free consultation today so we can start finding ways to turn your company into a brand that customers love.
We got answers. Here's everything you need to know about how our branding services work.
